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Vision & Mission

Our Vision

To be the guiding force behind the evolution and excellence of India’s jute trade — rooted in tradition, driven by innovation, and committed to sustainability.

We envision a future where jute reclaims its place as a global eco-friendly resource, empowering communities and creating lasting economic value.

Our Mission

Our mission is to uphold and advance the interests of the jute trade through:

  • Industry Advocacy: Representing members' voices in legislative, commercial, and industrial forums at national and international levels.
  • Trade Protection & Promotion:Supporting fair and transparent trade practices while promoting Indian jute across global markets.
  • Dispute Resolution:Providing platforms for arbitration and mediation to resolve trade disputes amicably.
  • Standardization & Best Practices:Establishing and encouraging adherence to ethical codes, operational standards, and trade uniformity.
  • Knowledge Sharing:Collecting and distributing data, trends, and technical insights to inform and empower stakeholders.